In 2010, an estimated 10.8 million babies were born every month—meaning 362,000 babies were born every day, four babies every second. So if the future king of the world was born today, how would you know where to find this newborn monarch among the thousands of other little bundles of joy? Thankfully, in most hospitals, a baby is given a tag that identifies who the baby belongs to.

Matthew presented Jesus as the King of the Jews (Matthew 2:2, 21:5, 27:11). Matthew “tagged” Jesus to show that this baby, born of a virgin in Bethlehem, was the King (Matthew 1–2). The author provided a genealogy affirming Jesus’ indisputable right to the throne (Matthew 1:1-17); a genealogy that put Him in the line of Abraham, the father of the nation of Israel, and of David, their greatest king (Matthew 1:1).

Matthew also recorded the circumstances of Jesus’ birth (Matthew 1:18-25), affirming that it fulfilled Isaiah’s prophecy of a virgin’s child (Matthew 1:22-23; Isaiah 7:14). Matthew tells us that Jesus also fulfilled the prophecy that the “ruler . . . the shepherd for Israel” would be born in a little village called Bethlehem (Isaiah 2:4-6; Micah 5:2-4).

Magi, wise men from eastern lands, traversed thousands of miles guided by a star just to seek out the “newborn king of the Jews” (Matthew 2:1-2). These Persian king-makers, as representatives of the Gentile world, “bowed down and worshiped [Jesus],” giving “Him gifts of gold, frankincense, and myrrh” (Matthew 2:11)—extravagant gifts fit for royalty.

Yes, Matthew had already tagged this baby so there would be no dispute about His lineage and identity. Let’s bow and worship Jesus. He’s the one we are to identify this Christmas.

NLT 365-day reading plan passage for today: 1 Timothy 4:1-16