you’re in good hands
Sometime back in the 1950s, the Allstate Insurance Company’s marketing group was struggling to come up with a slogan for the company’s first major national advertising campaign. As the team was ready to quit after an empty day of brainstorming, sales executive Davis Ellis remembered a reassuring comment his wife made to him months earlier when their child was sick in the hospital.
trustworthy
My wife and I were visiting the British Museum last year when we came across a group of people in the Assyrian gallery listening to a man who we thought was a museum tour guide. “This is the Black Obelisk,” he said, pointing to a statue. “It records the triumphs of Shalmaneser III in the ninth century BC. This ruler is mentioned in 2 Kings chapter 8, and if you look closely, just here, you’ll see a carving of the Israelites paying him tribute.”
