Paul warns Timothy that some people use religion or “godly acts” (in the original Greek) to get rich. How so? Well, godly acts are good things, and all good things have value. So godly acts will always have buyers. But they should never have sellers.

Paul’s concern? Virtuous Christians are tempted sometimes to skip the discipline that developed their character and fake their virtue for profit. This may occur when they discover that their godly character opens doors and fast-tracks them past less pious folks (1 Timothy 6:5).

A pastor who has built his ministry on prayer may begin to pray longer in public and less in private as his church and preaching opportunities expand. A caregiver known for her servant’s heart may begin to selectively pick her moments of compassion. And a teacher renowned for his biblical wisdom may scale back his own study as he borrows liberally from the insights of others.

It’s failed thinking from our fallen nature that causes us to fake our best features. Smart people should always know the right answer, winsome people must wear a constant smile, and leaders must pick the battles they know they can win. And so we begin to identify with our image—an image that we’ll do anything to protect. (especially if we’re paid for it).

Paul responds that the path to true wealth lies in contentment. Unlike those “who long to be rich” and so “are trapped by many foolish and harmful desires that plunge them into ruin and destruction” (1 Timothy 6:9), those who are content with who they are—and with what God has given them—possess great spiritual wealth. They will continue to cultivate the habits that earned their reputation and will turn down lucrative opportunities that, though innocent in their own right, would leech too much energy from their main mission in life.